A Finnish company turning the retail shelf into data. We help you see what others can't and win where others don't.
2020
Founded in 2020
150+
FMCG brands
Worldwide
Helsinki-based, data from across the globe
Brands are flying blind at the most important sales moment.
60–70%
of consumer purchase decisions are made in store.
Source: Nielsen
Brands invest heavily in placements, pricing and promotions — yet have almost no visibility into the shelf.
We built our business one piece at a time — driven by customer needs, sharpened by years of hands-on experience.
Decades
Before Ravogen
Decades of management consulting experience in brand driven business.
2020
Ravogen founded
Ravogen is founded with one goal: build a unique consumer-data product that connects buying behaviour to realized sales.
2021
POS + FMCG focus
We choose FMCG as our focus and add POS analytics to validate our consumer data. The result: our consumer data matches with realized sales at 80% accuracy.
2022
Customer signal
Our customers point to a critical blind spot — no visibility into the shelf. It is the most important sales moment, where customers are won or lost, yet no data exists.
2023
Shelf data product
Ravogen begins building shelf data so brands can finally see what happens in store. R&D done hand-in-hand with our customers.
Today
Building the vision
Vision product building continues. Focus on scalable international sales.
Insight organisation that actually produces.
FMCG specialists with a consultative touch
Deep expertise in fast-moving consumer goods combined with decades of consultative experience, from shelf dynamics and shopper behaviour to product and brand development. We don't just advise; we build alongside you.
Single source, less friction
One single-source data pool means more answers to more questions, without commissioning a new study every time something comes up.
Global reach with local depth
We run studies across markets worldwide. Based in Helsinki, our team also knows the Finnish market in detail. We approach every market with no pre-knowledge, and assume nothing about a culture before we measure it.
Technical expertise
We've built dashboards for a range of client needs and work with large volumes of data. We build with IBM technology.
We want to keep 100% of our customers.
Not through contracts, but by giving every client clear value. That means staying close: we answer the questions that are business critical, and we run a shared Teams channel with our clients so asking is never a project.
We don't leave you alone with the data.
Let's talk about your category.
Tell us what you need to know and we'll tell you how to get there.