The sixth sense for FMCG.

A Finnish company turning the retail shelf into data. We help you see what others can't and win where others don't.

2020
Founded in 2020
150+
FMCG brands
Worldwide
Helsinki-based, data from across the globe

Brands are flying blind at the most important sales moment.

60–70%
of consumer purchase decisions are made in store.
Source: Nielsen

Brands invest heavily in placements, pricing and promotions — yet have almost no visibility into the shelf.

We built our business one piece at a time — driven by customer needs, sharpened by years of hands-on experience.

  1. Decades

    Before Ravogen

    Decades of management consulting experience in brand driven business.

  2. 2020

    Ravogen founded

    Ravogen is founded with one goal: build a unique consumer-data product that connects buying behaviour to realized sales.

  3. 2021

    POS + FMCG focus

    We choose FMCG as our focus and add POS analytics to validate our consumer data. The result: our consumer data matches with realized sales at 80% accuracy.

  4. 2022

    Customer signal

    Our customers point to a critical blind spot — no visibility into the shelf. It is the most important sales moment, where customers are won or lost, yet no data exists.

  5. 2023

    Shelf data product

    Ravogen begins building shelf data so brands can finally see what happens in store. R&D done hand-in-hand with our customers.

  6. Today

    Building the vision

    Vision product building continues. Focus on scalable international sales.

Insight organisation that actually produces.

FMCG specialists with a consultative touch

Deep expertise in fast-moving consumer goods combined with decades of consultative experience, from shelf dynamics and shopper behaviour to product and brand development. We don't just advise; we build alongside you.

Single source, less friction

One single-source data pool means more answers to more questions, without commissioning a new study every time something comes up.

Global reach with local depth

We run studies across markets worldwide. Based in Helsinki, our team also knows the Finnish market in detail. We approach every market with no pre-knowledge, and assume nothing about a culture before we measure it.

Technical expertise

We've built dashboards for a range of client needs and work with large volumes of data. We build with IBM technology.

We want to keep 100% of our customers.

Not through contracts, but by giving every client clear value. That means staying close: we answer the questions that are business critical, and we run a shared Teams channel with our clients so asking is never a project.

We don't leave you alone with the data.

Let's talk about your category.

Tell us what you need to know and we'll tell you how to get there.