Optimised Shelf Space
Understand exactly how your products are positioned vs the category. Identify the gaps between what was agreed, your performance and what is actually on shelf.
From the store shelf to HQ
MENY Bergen StorsenterStrømgaten 8, 5015 Bergen, NorwaySales rep: Ingrid Solberg
HQ in Italy, Rome
Instant full visibility into every store from Bergen to Barcelona.
Consumer choices are made at the shelf, yet brands have almost zero visibility into what actually happens on the shelf. Ravogen closes that gap.
Take a photo. Get your shelf as data.
Anyone with a phone can capture a shelf. Ravogen's AI recognises every product, facing and price, and turns it into structured data you can actually use. No special hardware, no manual counting.
Snap the shelf
YOUR BRAND
COMPETITOR
€2.49
Get structured data
BrandShelf sharePrice
Your brand8 facings
34%
€2.49
Competitor A6 facings
26%
€2.19
Competitor B5 facings
22%
€1.99
Others4 facings
18%
€1.79
Sell more by knowing more.
When you can see what's happening on your shelf in real time, across every store and every market, decisions that used to take weeks happen in hours. Our goal is to provide actions that help you sell more.
Improve Field Sales
Sales reps walk into every conversation with shelf data from that store, that day. They negotiate better placement with evidence, not impressions.
Competitive Pricing
Shelf price labels captured automatically at every visit. Monitor price deviations, promotional compliance and competitive positioning across chains.
Assortment tracking & instant rep alerts
Set assortment goals at SKU level for every store. Sales reps get automated alerts on missing items the moment the shelf is photographed, so gaps get fixed before they leave the store.
Competitor Analysis
Every photo captures the full shelf, not just your products. Track competitor share of shelf, pricing and placement changes.
Secure in-store promotions
Ensure store compliance by tracking price and shelf execution. Compare against store performance to take promotions to the next level.
What you get from a photo
Where & when
See every store across your field: store, chain, region, country and field sales agent, with visit date and time.
How much space
See how much shelf space each brand and product has: facings per SKU, length, height and area.
Where on the shelf
See where the space is on the shelf: width and height coordinates, eye-level zone and non-eye-level placement.
Primary vs. secondary
See which shelves products occupy: the primary category shelf, register, end-cap, island or promotional bin.
Brand blocks
See the brand blocks: vertical or horizontal strategy, neighbouring brands, block size and number of blocks.
Gaps on the shelf
See which products are missing, including identified missing SKUs and empty space where the SKU cannot be determined.
Shelf price
See the shelf price of every SKU, captured from the visit images.
Every own and competitor product
See all your products and competitors’ products: category, subcategory, SKU name, EAN, vendor and brand.
Test us out.
A low-commitment pilot on one category, over two months. See the data on your own shelves before deciding anything larger.
Picture the shelf with the Ravogen app
Ravogen models the SKUs and builds an AI model
Analysis — see the numbers, see the value