Shopper
Who buys from the shelf.
Understand consumer demand at the shelf.
A continuous online consumer panel, built to explain the decision a shopper makes standing in front of your category.
Book a meetingConsumer behaviour
What needs consumers have in the category.
Need segmentation
Which brands on the shelf fulfil which needs.
Brand tracking
Basket share, and which brands on the shelf are known options to the consumer.
Brand image
How consumers see the brands on the shelf, and their brand strength.
Media
What media consumers at the shelf have seen.
- Shelf oriented research
- Methodologies developed to reflect POS-data
- To identify how and why consumers choose at the shelf
- Used by category, brand and shopper-marketing teams
From the panel to the shelf.
Panel
An online consumer panel, running continuously.
Recent purchases
We ask while the purchase is still fresh.
At the store
Which store, which chain, which shopping trip.
Decisions made at the shelf
What was chosen, over what, and why.
Concrete and practical analysis.
+10%
increase in willingness to pay
Borges Olive Oil — redesigning a quality label
The challenge: Our client's long-standing consumer study label was driving sales, but had become outdated and unusable. Once removed, sales dropped sharply. The question: which new design could sustain sales while elevating brand image?
The hypothesis: The old blue label likely stood out on shelf but hurt quality perception. Could a blue label boost purchase intent, while a gold label lifted perceived quality?
Our approach: We built realistic shelf mockups and A/B tested blue against gold. Consumers indicated which label they would buy and which conveyed quality. Iterative testing separated the features that drove intent from those that built brand image.
The result: The blue label had no advantage in purchase intent, while the gold label showed strong uplift in perceived quality.
The impact: The client launched a gold label with confidence, sustaining sales and reinforcing premium positioning.